Privacy policy
Adelaide Fresh – Privacy Policy
1. About this Privacy Policy
This Privacy Policy explains how Adelaide Fresh (“we”, “us”, “our”) collect, use, disclose and protect your personal information when you interact with our website, social media, and related online services (our “Services”).
We are committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and with any applicable South Australian privacy and consumer protection requirements. OAIC+1
By using our website or providing us with your personal information, you agree to this Privacy Policy.
2. Browsing Our Website
If you simply browse our website, you are not required to provide any personal information and you will generally remain anonymous. We may still collect certain technical information through cookies and analytics (see section 6), but you will not be personally identified unless you actively provide details (for example by joining our mailing list or submitting a form).
3. What Personal Information We Collect
The types of personal information we may collect include:
- Name and contact details (e.g. email address, phone number, postal address)
- Information you provide when you:
- subscribe to our electronic newsletter
- enter competitions or promotions
- submit enquiries or feedback via forms or email
- Information about your interactions with our website, such as:
- pages visited, time and date of visits
- click-throughs, device type, browser type, IP address
- Any other information you voluntarily provide to us in connection with our products and services.
We do not collect or store full payment card details on our own systems when you make a purchase; these are handled by secure third-party payment gateways where applicable.
4. How We Collect Personal Information
We collect personal information:
- Directly from you (e.g. when you:
- subscribe to our newsletter
- contact us via email, contact forms or social media
- enter promotions or surveys
- Automatically, when you use our website, via:
- cookies and similar technologies
- web analytics and log files (see section 6).
Where it is reasonable and practical to do so, we will collect personal information directly from you. If we collect information from someone else, we will take reasonable steps to let you know where it came from, as required by the APPs. OAIC
5. How We Use Your Personal Information
We may use your personal information for purposes including:
- Communication & marketing
- sending you news, updates, promotions and information about our products, specials and events
- providing information we believe may be useful or relevant to you
- Customer service & operations
- responding to your enquiries, feedback or complaints
- managing our relationship with you as a customer or subscriber
- Website and business improvement
- monitoring who is accessing the website
- understanding how visitors use our site (traffic patterns, popular pages, etc.)
- profiling the types of people accessing the website in an aggregated, de-identified way
- Legal and compliance
- complying with our legal obligations
- assisting law enforcement or regulatory authorities where required or permitted by law.
We will not use your personal information for purposes that a reasonable person would not expect in the circumstances, unless required or authorised by law, or with your consent. OAIC+1
If you no longer wish to receive marketing emails from us, you can unsubscribe at any time by using the link in our emails or contacting us directly.
6. Cookies, Tracking and Analytics
We use cookies and similar technologies to help operate our website and improve your experience. Cookies allow us to:
- monitor traffic patterns and usage trends
- remember your preferences (where applicable)
- serve you more efficiently if you revisit the site.
A cookie does not personally identify you, but it does identify your device or browser.
You can configure your browser to notify you when a cookie is set and, if you wish, to reject cookies altogether. If you choose not to accept cookies, some parts of our website may not function optimally.
We may also use third-party analytics tools (such as Google Analytics) to collect information about how visitors use our site, which helps us improve our content and user experience. OAIC
7. Disclosure of Personal Information
We will not sell your personal information to any third party.
We may disclose your personal information to:
- Service providers that help us operate our business and website (for example: IT hosting, email marketing platforms, analytics providers, payment processors, delivery and logistics partners)
- Professional advisers such as accountants, auditors and lawyers (where reasonably necessary)
- Law enforcement or government agencies where we are required or authorised by law to do so, or where we reasonably believe disclosure is necessary for public safety or law enforcement purposes. OAIC+1
We only disclose the minimum information necessary for the third party to perform their services and require them to handle your information in accordance with applicable privacy laws.
Overseas disclosure
Some of our service providers may be located outside Australia, which means your personal information may be stored or processed in other countries. Where this occurs, we will take reasonable steps to ensure that such organisations are subject to privacy obligations that are at least substantially similar to the APPs or otherwise appropriately safeguard your information. OAIC+1
8. Security of Personal Information
We take reasonable steps to protect the personal information we hold from:
- misuse, interference and loss, and
- unauthorised access, modification or disclosure. OAIC
These steps include physical, technical and administrative safeguards appropriate to the nature of the information.
However, no data transmission over the internet can be guaranteed as completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. Any information you transmit to us online is sent at your own risk. Once we receive your transmission, we take reasonable steps to preserve the security of such information.
Where a data breach occurs that is likely to result in serious harm, we will comply with the Notifiable Data Breaches scheme under the Privacy Act, including notifying affected individuals and the Office of the Australian Information Commissioner (OAIC) where required. Attorney-General's Department
9. Accessing and Correcting Your Personal Information
You are entitled to:
- request access to personal information we hold about you; and
- request correction of any personal information that is inaccurate, out of date, incomplete, irrelevant or misleading. OAIC+1
We will handle requests for access or correction in accordance with the APPs. Before providing access, we may need to verify your identity. In some cases, we may refuse access where the law permits or requires us to do so; if this occurs, we will tell you why where it is reasonable to do so.
To make an access or correction request, please contact us using the details in section 11.
10. Direct Marketing & Unsubscribing
As part of our electronic news registration process, we may collect your email address and other contact details. Unless you opt out, we may use this information to:
- send news and updates about Adelaide Fresh
- provide information about specials, promotions and events
- share content we believe may be useful or of interest to you.
All our marketing emails include a clear unsubscribe option. You can also contact us directly if you do not wish your personal information to be used for marketing or any other specific purpose. We will action your request as soon as reasonably practicable and in accordance with the Spam Act 2003 (Cth). OAIC+1
11. How We Handle Emails
We may preserve the content of any email or electronic message you send us:
- where we reasonably need to do so for record-keeping, customer service, or legal purposes
- where we believe we have a legal obligation to retain the communication.
Your email messages may be monitored for trouble-shooting, maintenance, security, or if email abuse or suspicious activity is suspected.
Personal information contained in emails may be aggregated and de-identified for analysis (for example, understanding the types of enquiries we receive). In such circumstances, individuals will not be identifiable.
12. Complaints
If you have concerns about how we have handled your personal information, you can contact us using the details below. Please provide as much detail as possible so we can investigate and respond.
We will:
- Acknowledge receipt of your complaint
- Investigate the issue
- Respond to you within a reasonable period, outlining the outcome and any steps we will take.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC). Further details are available on the OAIC website. OAIC+1
13. Contact Us
If you have any questions about this Privacy Policy, or if you would like to request access to or correction of your personal information, or make a complaint, please contact:
Adelaide Fresh – Privacy Officer
Shop 3/206 Main South Road, Morphett Vale, 5162
morphettvale@adelaidefresh.com.au
08 83264488
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, our practices, or our Services. The latest version will always be available on our website and will include the date it was last updated. Your continued use of our website after any changes are made will indicate your acceptance of the updated policy.